Integration as a Way to Provide a Unified Business View

Industry

E-Commerce

Service

Application Integration

Technologies We Use

Logic App, API app, Power BI

Client History

Laser operates across multiple European regions and depends on two core systems to manage its operations. Microsoft Dynamics CRM 2015, based in Switzerland, collects and handles customer information. Microsoft Dynamics Business Central, based in France, manages order management and transactional data. Both systems served their individual purposes well. However, they operated independently. This detachment created a gap between customer information and order data. This gap made it difficult for teams to gain a complete view of each client.

Challenges

The main issue was the lack of combination between the two systems.

Customer details were stored in CRM, while order information remained in Business Central. As a result:

  • Sales teams did not have a consolidated view of customer and order data
  • Reports required manual data gathering from multiple systems
  • Decision making was slower due to fragmented information
  • Maintaining consistency across systems was difficult
  • The client wanted a single system where information could be unified and accessed easily.

Goals & Objective

Laser defined clear objectives for the integration project:

  • Consolidate customer and order information within Dynamics CRM 2015
  • Enable generation of complete and accurate reports
  • Provide sales teams with a structured Visit Preparation Report
  • Ensure secure and reliable data exchange between systems
  • Maintain sturdy system performance and stability

The goal was to make both platforms interact in a way that enhances clarity without interrupting the existing workflows.

Solutions

Acme One designed a cloud based integration solution using Azure services and a microservices architecture.

Integration Workflows with Azure Logic Apps

Azure Logic Apps helped to develop mechanized tasks between Dynamics Business Central and Dynamics CRM. These workflows managed data retrieval, transformation, and synchronization.

Microservices Based Architecture

The solution was built on Azure Integration Platform as a Service using Azure Logic Apps and Azure API Apps to ensure adaptability and compositionality.

Secure Data Retrieval and Transformation

HTTP connectors with secure authentication were used to retrieve data from Business Central web services.

We developed:

  • A query flow to fetch relevant customer order data.
  • A transformation flow to convert Business Central data into CRM compatible format.
  • A data copy flow to insert transformed data into CRM using a custom web API built with CRM Dynamics SDK libraries.

 

Visit Preparation Report

Once data was consolidated in CRM, it was used to generate a Visit Preparation Report for sales teams. The process included report generation and automatic email delivery of the report link to CRM users.

End to End Flow Management

The integration included clear trigger points, exception handling mechanisms, and full end to end testing before release to sandbox. This ensured secure and stable data flow between both systems.

cloud based solution architecture

Implementation

The solution was implemented using:

  • Azure Logic Apps for workflow orchestration.
  • Azure API Apps for integration endpoints
  • Custom CRM Web APIs for data insertion.
  • Power BI for reporting and data visualization.
  • Manual testing, sandbox deployment, and performance evaluation were carried out before implementation to ensure durability.

Result

Unified View

Centralized Data

Automated Reporting

Secure Integration

Better Decisions

Operational Transparency

Outcomes

Unified View

Centralized Data

Automated Reporting

Secure Integration

Better Decisions

Operational Transparency

What Our Client Says

Don’t just take our word for it. Hear what our satisfied clients have to say about their experience partnering with ACME ONE

"Our sales teams now have accurate and consolidated information at their fingertips. The solution has simplified reporting and strengthened collaboration across departments.”

Client Team

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Contact Info

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Our Location

Meydan – Nad Al Sheba – Dubai – United Arab Emirates

Phone Number

+971 50 952 6681

Email Address

info@acme-one.com

Working Hours

Monday - Friday: 9.00 - 6.00
Saturday & Sunday (Closed)

Get In Touch

We’re here to help! If you have any questions or would like to explore how our custom software, digital solutions, and IT expertise can support your business growth.